…last week I struck what I would like to call boutique gold. I was down in Laguna Beach and had the opportunity to shop Aris on Pacific Coast Highway. Friends…(long pause)… words cannot describe how amazing this store is. I am rarely speechless (ask my boyfriend!), but Aris took my breath away. And it is not a store, it is a retail haven for those who love not only beautiful clothing and exquisite jewelry, but an exceptional shopping experience…
Trey Russell, who opened Aris 6 years ago, has literally taken all your shopping dreams and turned it into the most gorgeous reality. He also did it in my favorite color story – grey and white walls as the backdrop with black and white photographs to compliment. Aris is comprised of three separate spaces, all perfectly merchandised, with an emphasis on the ever changing color stories. As I walked in, I was first greeted by Trey (love him!) and had a Pellegrino in hand before I could even bat an eyelash. Then I was off to the Navy, White, and Orange room where the white walls and beamed ceilings made the designer collections pop…
Next, I made my way through the enchanting garden to the Black, Camel, and White room. Inside this color story, there were delectable pieces from L’Agence, Malene Birger, Helmet Lang, Nellie Partow, Haute Hippie and Phillip Lim. As I perused through each designer, in the company of an Aris regular client, Trey mentioned to her that if she wasn’t in the mood to shop today, he would be happy to “memo” the pieces – wrap them up so she could take them home, try in her closet, and bring back anything that didn’t work. Talk about excellent customer service!
Last but certainly not least, I made my way to the main store that played host to a grey and white color story. In this space, there were pieces from 0039 Italy, MiH Jeans, Antik Batik, L’Angence, along with home goods from husband and wife team R+Y Augousti Paris and table linens from Alexandre Turpault. There is also an alcove of fashion books, every Diptyque candle you can imagine, Barton Perreira sunglasses, fresh cut flowers, and an array of nail colors from Butter.
This is what I call a very sophisticated one stop shop. So take a little trip to Aris and see for yourself why I am in love with this boutique. I can guarantee Trey will have new set of color stories for you to fall in love with!
aris: 1155 north coast highway. laguna beach. ca. 92651. 949-497-8300. www.arisonthecoast.com (be sure to watch the amazing video on the home page – LOVE!)