talking shop: 5 questions with mia gruenberg from hip’tique…

…I think we have made it pretty obvious that we absolutely LOVE and adore hip’tique on Main Street in Santa Monica. (Read about our first visit here!) With all of the amazing designers they carry, the relaxed, beachy vibe, and the most AMAZING team that work there, how could we not be in love?!? One of our favorite girls over there is hip’tique manager, Mia Gruenberg! She is so cute and adorable – and we covet her style! We recently caught up with her to find out the inside scoop on where she is shopping…


mia gruenberg


Tell us your favorite boutique in Los Angeles…

mia: hip’tique, of course! We have a little bit of everything–beautiful clothing, fun accessories and a lot of whimsy. hip’tique is definitely a way of life—easy, colorful and fabulous. We don’t like to take ourselves too seriously and have a lot of fun with our customers. The staff is pretty awesome too!





inside hip'tique


Outside of Los Angeles, what is your favorite city to shop and your go to boutique?

mia: I used to live in San Francisco and that city has some amazing stores—the Belljar and Candystore Collective in the Mission are definitely my favorites. They both have so much character and you can really find some treasures.


the barjar sf


candystore collective


For amazing vintage pieces, what are your go to shops? 

mia: My grandmother’s closet! I’ve scored some amazing pieces from her over the years: a silk Pucci bathrobe, a few YSL blouses and pretty much the bulk of my jewelry collection. As far as real vintage stores go, the Warehouse in Echo park is pretty fabulous. It’s very well curated which is hard to come by in vintage shopping. The space is absolutely beautiful, as well.


inside the warehouse


After a long day of shopping, where do you like to grab a bite?

mia: I’d have to say the Venice Ale House—I’m biased because it’s a block from my house so it’s just incredibly easy, but their food is delicious and you really can’t go wrong watching the sun go down over the ocean while enjoying a good beer.


time to relax...


You know we are HUGE fans of hip’tique! Tell us some of your favorite pieces in the store right now…

mia: Pretty much anything Rory Beca— her clothes are just so easy, but fabulous at the same time. I’m obsessed with the Waiverly dress in the Aussie print. I’m really into shorts and sequins right now. We have some great sequined Parker pieces and lots of fun shorts for summer—my favorites are from Waverly Grey.


rory beca waverly dress



hip’tique: 2727 main st.santa 310-399-6106.


*images 4, 5,6,7,8

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