…with all eyes glues on the London Olympics, we saved this post especially for today!! Last week, Rag and Bone not only launched their first ever ad campaign featuring with the one and only gorgeous girl, Kate Moss, but they also opened their first European flagship!
The amazing campaign was candidly shot in North London by photographer Craig McDean. Rag&Bone designers David Neville and Marcus Wainwright told WWD that the concept for the ad was about “keeping things real,” which is why the shoot took place on a London street with Moss in minimal makeup, looking very natural. (Can I please look like that naturally?!?) In conjunction with the release of the ads, the doors to the new 5,000 sq ft flagship boutique opened in Sloane Square…
The new boutique was inspired by the NYC shop and features the brand’s signature exposed brick along with brass fixtures. Check out Men’s and Women’s apparel on the ground floor or you can head to the lower level for denim and accessories. Yet ANOTHER reason why we should be in London right now!
rag & bone: 13-14 sloane square. london sw1. www.rag-bone.com