…I am a huge fan of Curve Boutique in Los Angeles, so I was really excited to check out the store in Soho. It’s right around the corner from Isabel Marant and after doing a little shopping there (check out my visit!), I went straight to Curve.
The Soho store is gorgeous with a luxurious yet warm and comfortable vibe. The white wall backdrop and beautiful rustic wooden floors create the perfect setting for showing off amazing pieces from designers like Balmain, McQueen, Barbara Bui, Christopher Kane, IRO, Preen, and more. There is also a great denim selection and a beyond stunning selection of jewelry – each piece unique and different which I love.
Nevena Borissova, the owner and created of the boutique, first opened Curve on Robertson in 1997. Since then, she has expanded to Soho, San Fran, and Miami. With 15 years in the biz, Nevena has an incredible eye and it is very apparent when you shop the store. The collections, accessories, merchandising (there were these red pants that I should have bought!) – it all comes together so beautifully.
No matter what your looking for, you will definitely find something here. It’s impossible not too. I mean how can you say no to a Balmain Shawl Collar Smoking Jacket? You don’t!
curve new york: 83 mercer street. new york. ny. 10012. 212-966-3626. www.shopcurve.com
*majority of images from shopcurve.com